Trends & Innovation
Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Guide Beauty Is Amplifying the Importance of Ability-Inclusive Makeup
Color-Changing Makeup Is Going Viral—Here's How It Works
This "Spidery" Eyelash Trend Is Prettier Than It Sounds
The Bixie Is the Playful, Low-Maintenance Haircut Trending This Summer
Hailey Bieber's Pearly Chrome Nails Are Summer's Most-Requested Manicure
TikTok's Viral Butterfly Cut Is This Generation's "The Rachel"
American Girl Dollcore Is the Latest Niche Fashion Aesthetic
This Viral TikTok Hack Is the Best Way to Save Foundation That’s the Wrong Shade
TikTok Has People Mixing Their Foundation With Water, But Is It Worth the Hype?
How Beauty Subscription Boxes Are Evolving in 2022
Bleached Brows Are This Summer's Most Controversial Beauty Trend
Frosted Lips Are About to Be Everywhere
"Night Luxe" Is the Digital Age's Take on the Roaring '20s
TikTok's Stardust Eyeliner Trend Has Us Ditching Our Basic Wings
TikTok’s Transparent Eyeliner Trend Is the Coolest New Take on No-Makeup Makeup
Jello Skin Is a TikTok Trend I Can Actually Get Behind
Please Don't Try the TikTok Plasma Pen Trend at Home
Wait—You Can Slug Your Entire Body?
Yeah, Maybe Skip the TikTok Face Tape Trend
This Ukrainian Beauty Founder Is Empowering Her Community Through Cosmetics
This Celebrity Floral Designer Launched the Fragrance Brand of Her Dreams
Why "Gym Lips" Is the Low-Key Makeup Trend I'll Be Wearing All Summer
Kiyah Wright on Her Career as an Emmy-Winning Celebrity Hairstylist
Is Oral Care Beauty? These 13 Brands Say Yes
Summer 2022 Nail Trends: Jelly Tips, Diamond-Plated Manis, and More
Summer 2022 Haircut Trends: Bardot Bangs, Invisible Layers, and More
Summer 2022 Makeup Trends: Smudged Liner, Coral Blush, and Extra Glossy Lips
Alicia Yoon on Her 10-Year Career as a K-Beauty Founder
The Best Makeup Tips We Learned on TikTok This Year (So Far)
Summer 2022's Biggest Hair Color Trends Are All About In-Between Shades
I Went to a Holistic Acne Healer—Here’s How It Went
These 5 Female Founders Are Redefining Productivity
7 Easy Rituals That Keep Us Feeling Balanced
How to Do a Life Audit and Let Go of What Doesn't Serve You
6 Ways to Replicate That Post-Vacation Feeling
Why Is the Dior Beauty Lip Glow Oil So Popular?
Black Beauty Took Center Stage on Shark Tank This Season
Prism Eyes Are the Latest TikTok Trend Coming for Your Under-Eye Concealer
TikTok’s Sunburn Blush Trend Is Taking Over, One Pink Nose at a Time
How E.l.f's Dunkin' Donuts Collaboration Claps Back at Beauty Elitism
TikTok Has People Adding Blush to Their Under-Eye Concealer—So, I Tried It
Prom 2022 Beauty Trends: Gatsby Glam, Euphoria Eye Makeup, and More
Spring 2022 Makeup Trends: Gemstone Eyes, Pops of Periwinkle, and More
TikTok Bimbo Culture Is Just as Much About Self-Love as Aesthetics
How to Embrace the "Coastal Grandmother" Aesthetic, According to an IRL Coastal Grandma
Dopamine Dressing Is All Over TikTok—Here’s How to Embrace Color This Spring
Here's How Botox Has Evolved Over 20 Years
What Do Eyebrows Look Like in 2022? Well, It's Complicated
Perfumed Detergents Are Making Laundry Day More Luxe
This Founder's Postpartum Journey Inspired Her to Launch a Skincare Brand
Spring 2022 Nail Trends: Mani Bling, Gold Accents, and More
What Is Hair Slugging? Pros Explain Why TikTok's Latest Trend Is Nothing New
Bridgerton Beauty: Romantic Curls, Red Eyeliner, and More Trends From Season 2
Spring 2022's Biggest Hair Color Trends: From Pink Frozé to Buttery Blonde
Spring 2022 Haircut Trends: The Bixie Cut, Birkin Bangs, and More
Amazon’s TikTok-Famous Beauty Storefront Lets You Shop All Your Viral Favorites in One Place
It's Happening: People Are Wearing Dresses Over Pants Again
This Is What Gen Z Wants From Beauty Brands in 2022
TikTok Loves a Lip Combo, and These Are the All-Time Faves
How One Founder is Fighting for Sexual Health Through Underwear
The Nuances of Sustainable Packaging
Joyce de Lemos on What It’s Really Like to Be a Cosmetic Chemist
We're Calling It: Honey Red Is the Freshest Hair Color Trend for Spring
What Does Total Transparency in Beauty Look Like?